Ralph Lauren, one of America’s most famous fashion houses, has just launched a new flagship store in Miami’s posh Design District. The Design District is an ideal setting for the company because of the seamless integration of fashion, lifestyle, culture, and luxury found there. Ralph Lauren is joining Poolsuite, a Web3 community with deep connections to the Miami culture, to further this celebration by incorporating digital innovation and immersive experiences.
They’ve unveiled a multi-tiered cooperation together, one aspect of which is a Ralph Lauren x Poolsuite NFT that they built together. This was given as a present to the Poolsuite community so that they may participate in a three-day activation in Miami. Poolsuite gives its users a novel method to express themselves via their love of fashion by letting them customize their “Leisurist” Avatars with digital Ralph Lauren clothing and accessories.
The Design District store’s interior is a perfect embodiment of the Ralph Lauren brand, which fuses high style with meticulous attention to detail. The Ralph Lauren Home Collection furnishings and eye-catching artwork and objects complement the store’s beautiful selection of Ralph Lauren Men’s Purple Label and Women’s Collection clothing, accessories, handbags, and more. As the first Ralph Lauren store to accept cryptocurrency payments via BitPay, this one is very noteworthy.
The shop will also make history by being the first Ralph Lauren retail location to ever take cryptocurrencies. Thanks to BitPay’s integration, buyers can use a variety of cryptocurrencies like Bitcoin (BTC), Ethereum (ETH), and Polygon (MATIC) to make purchases.
Customers will be able to explore any Ralph Lauren product sold in North America, schedule in-store interactive styling appointments, add items to their wish lists, and more thanks to the store’s interactive digital screens.
Ralph Lauren’s world will be brought to life for the first time in Miami in late April at a private home on the water’s edge in North Miami, complete with groomed gardens and a stunning pool with breathtaking views of Biscayne Bay and the Miami skyline. Over the course of three days of activations, visitors will experience a version of seaside life that is uniquely Ralph Lauren. The Home collection captures the spirit of Riviera flair with wicker lounge chairs adorned with crisp navy and white awning stripes, touches of gold decorative items, and classic blue and white gathering moments.